Nosey Online

This is where we're headed. As the 30-second spot declines in effectiveness, I'll bet more of this will be on TV.

"The Last Ride," which appears tonight on USA, is a brazen commercial for Pontiac that is souped up to look sort of like a car-chase movie. The network has made no pretense about this, hyping its achievement as a "unprecedented integrated marketing opportunity." You can't skip the ads without missing the movie.

Sure enough, gleaming cars with fantastic handling are never far from view, or earshot, as roaring engines and singing brakes dominate the soundtrack. During a scene at a car show, no less, a woman in leather even recites the mantra of Pontiac's new sports car: "Zero to 60 in 5.3 seconds!"

Nothing makes me want to vomit more then watching a blatant product placement in a movie or on TV. This is happening more and more each year. Advertisers are at a cross-roads right now. Also check out the movie Minority Report for a look into our advertising future. If you don't think it's possible, you're nuts.