It finally comes to Cleveland.
The Gund is about to become The Q.Cavaliers fans will head to Quicken Loans Arena - or "The Q," for short - when the NBA season tips off this fall.
Quicken Loans, the nation's top online mortgage lender, bought naming rights to the downtown building - now called Gund Arena - for an undisclosed amount, a team spokesman confirmed Monday. [...]
The logo is expected to emphasize the letter Q, so the nickname "The Q" can catch on - like "The Jake" for Jacobs Field.
David Fitz, spokesman for Mayor Jane Campbell, said the design "needs some work." But he would not elaborate.
When Gilbert bought the team in January, he said: "We're not going to [rename] the arena something ridiculous. It's going to be classy and make sense."
Hey Steve, what are you doing tonight?
Well Dave, I'm going to catch the Cavs down at The Q.
How is this classy? Does it make sense? What a stupid name. Ugh.